Crumbl, founded in 2017 by Jason McGowan and Sawyer Hemsley, has quickly expanded to over 1,000 locations and generates significant revenue through franchise royalties. However, analysts express skepticism about a possible $2 billion sale due to falling same-store sales and market saturation. To ensure future growth, Crumbl intends to diversify its dessert offerings and slow down its expansion, with plans for international markets.

In politics, Rachel Reeves has only been at the Darlington Economic Campus for two days since the General Election, despite promises to utilize the site more. Critics, including former MP Peter Gibson and Tees Valley Mayor Ben Houchen, accuse her of neglecting the North. Reeves previously stressed the need to decentralize decision-making and engage more with the region, while a Treasury spokesperson affirmed the government's commitment to the campus and its goals.

The Digest, 3/3/2025 @500AM, CDT

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