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The Right Scoop
16 Oct 2023


NextImg:Tim Scott super PAC cancels massive fall TV ad buy

Tim Scott’s super PAC has just cancelled a massive fall TV ad buy because they don’t want to waste money from their donors.

Instead they are going to focus it on their grassroots efforts like door knocking.

Here’s more via Newsmax:

The super PAC supporting Sen. Tim Scott, R-S.C., for the 2024 Republican presidential nomination announced Monday that it’s canceling a fall TV ad campaign it had reserved, telling donors that “we aren’t going to waste our money.”

Multiple media outlets obtained the memo, which included a nod to the insurmountable lead held by GOP front-runner and former President Donald Trump.

Trust in the Mission PAC, or “TIM PAC,” announced in July that it had reserved $40 million in ad buys for the fall ahead of the Iowa caucuses. NBC News reported Monday that the PAC had $27.3 million in advertising booked.

However, PAC co-chair Rob Collins told donors in a Monday memo that it will continue to “fully fund our grassroots door knocking, conduit fundraising” and events but nixing “all of our Fall media inventory.”

“We are doing what would be obvious in the business world but will mystify politicos — we aren’t going to waste our money when the electorate isn’t focused or ready for a Trump alternative,” Collins said. “We have done the research. We have studied the focus groups. We have been following Tim on the trail. This electorate is locked up and money spent on mass media isn’t going to change minds until we get a lot closer to voting.”

They are likely correct about the success of such an ad buy. People seem pretty set in stone right now and TV ads may not make much difference.

I was hoping it might be a sign that Scott may be dropping out of the race some time soon. But it doesn’t sound like that’s what is happening.