


Donald Trump mistakenly believed that his interview with Tucker Carlson last night amassed over 200 million views. It did not.
Earlier today he posted that it had 230 million views, suggesting it was more than double than the 2023 super bowl.
According to reporting by Mashable the number of actaul views was a lot less. Like not even in the same ballpark less.
On Carlson’s interview post on X, the views metric displayed 236 million views, as of the time of publishing, since it went live 21 hours ago.
However, the metric on X is not how many views Carlson’s video actually received.
Mashable can report that, as of the publication of this article on Thursday evening, Carlson’s Trump interview has received 14.8 million video views on X.
On X, it’s not entirely clear to most users what the views metric refers to — many people believe, falsely, that the video of Carlson’s Trump interview received 220 million views more than it actually received.
The views metric currently shown on X, displayed simply as “views,” are tweet views.
A tweet view is nothing more than an impression and it occurs when the tweet is seen. That includes someone scrolling past the tweet on their timeline. It can also be counted more than once due to X’s algorithms.
A video view is different. It occurs when someone clicks on the video and watches at least two seconds. X also doesn’t say that video view is unique. Which means one person can view the same video multiple times and it count as multiple different views. In other words, I say take that 14.8 million view count with a grain of salt. It’s probably even less than that.
UPDATE: I should have added this so you understand how Mashable was able to see the video views:
As Mashable previously reported, under Musk, Twitter began removing the public video view count in May. The move came months after Musk added a “views” count metric to users’ tweets. For a time, tweets displayed both metrics, which led to confusion about how many views a video actually received. Users often used the higher, albeit inaccurate, tweet view number to make their content seem more popular. Twitter then decided to quietly remove the smaller, albeit more accurate, number from public display. The company never announced the removal of the metric or gave an official reason as to why it was removed.
However, some older Android versions of the Twitter app continue to display the public video view metrics on X. Mashable has access to such a version of the app and was able to pull this data from it.