Comcast has had enough of MSNBC and is spinning them off into a new company, and they will not be allowed to use ‘NBC’ in their name any longer or the peacock.

MSNBC will become MSNOW, which is an acronym for “My Source News Opinion World”, which honestly sounds stupid to me. But then the entire network is stupid…

Even CNBC is part of the spinoff, but will be able to keep the NBC in their name. But they will still have a new logo without the peacock.

Here’s more from the New York Slimes:

For two decades, news and progressive opinion on the cable dial has been defined by five capital letters: MSNBC. By the end of this year, a couple of those letters are changing.

As part of a corporate spinoff from Comcast, MSNBC is changing its name to My Source News Opinion World, or MS NOW, for short. The name is meant to reflect the channel’s mission to provide “breaking news and best-in-class opinion journalism,” Rebecca Kutler, MSNBC’s president, said in a memo to employees on Monday.

Most of the cable channels that were part of Comcast’s NBCUniversal TV empire are being spun out this year into a new company called Versant. The spinoff will require the new company to stop using the NBC brand and its signature Peacock, which are both staying with Comcast, said Mark Lazarus, chief executive of Versant.

“This gives us the opportunity to chart our own path forward, create distinct brand identities and establish an independent news organization following the spin,” Mr. Lazarus said in a memo to employees. CNBC will retain its initials, which stand for “Consumer News and Business Channel,” but will be accompanied by a new logo without the peacock when the separation is complete, which is expected by the end of the year.

Adam Miller, the chief operating officer at NBCUniversal, said in a memo to employees Monday that the change would help avoid confusion between viewers of NBC News and MSNBC as the two channels covered the same news events.

Since the split was announced a few months ago, MSNBC has gone on a hiring spree, adding at least three dozen journalists as the organization prepares to separate itself from the sizable news gathering prowess of NBC News, its longtime corporate cousin.

They should have changed their name to MSCPN, ‘My source for communist propaganda news’. That would fit them much better.