While Kellogg’s Froot Loops may awaken childhood nostalgia and taunt your sweet tooth, it’s best to refrain from buying this cereal, especially if you have kids.

And not just because it’s a nutritionally void bowl of sugar and artificial dyes.

“There's something actually much more nefarious happening directly to your kids” when they have access to Froot Loops, says Dave Rubin.

Chaya Raichik, the creator of Libs of TikTok, recently shared a post on X exposing the cereal brand’s blatant attempt to indoctrinate children.

As you can clearly see, Kellogg’s isn’t even attempting to hide its intentions, as the company states them boldly on the cereal box.

“They’re trying to hack their brains in two ways,” says Dave. “Get them hopped up on sugar … and now go to our website where you can learn that you’re racist.”

To enjoy more honest conversations, free speech, and big ideas with Dave Rubin, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution, and live the American dream.