The Daily Wire has talked to a couple of sources who claim that top-level executives didn’t know Bud Light was partnering with Dylan Mulvaney:

“No one at a senior level was aware this was happening,” said one source, who was granted anonymity to discuss sensitive internal discussions. “Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal. Obviously it was, and it’s a shame because they have a well-earned reputation for just being America’s beer — not a political company. It was a mistake.”

A second source also claimed that a lower level employee had made the decision to include Mulvaney in the campaign, a move that appears to have cost the company $5 billion in market value. The backlash to the iconic American beer brand has been so intense that a Budweiser distributor in Missouri canceled an event with the company’s famous Clydesdale horses because everything was “still sensitive” over the matter.

The second source told The Daily Wire that the company was likely going to implement a more “robust” process for evaluating controversial figures in the future to avoid another public relations nightmare.

It would be a good outcome here if it becomes obvious to everyone that Bud Light made a mistake, and if big companies resolve not to do the same in the future.