American workers, by and large, do not want what organized labor is selling.

Another media-hyped unionization effort has gone down in flames. Amazon workers in Garner, N.C., voted against unionizing by a 3-to-1 margin, according to election results announced on Saturday.

There was some indication before the vote that maybe the union, Carolina Amazonians United for Solidarity and Empowerment, wasn’t as popular as it wanted you to think it was. Looking closely at a video from Raleigh’s ABC affiliate on February 8 provides some clues.

“Amazon workers in Garner rally for union,” the headline says. Reporter Tom George begins by saying there’s “a lot of energy out here” and that “this is really a big deal” because “if that vote passes, they would become only the second Amazon facility in the entire country to unionize.”

What’s the evidence for all the “energy”? Looking behind George, there’s a crowd of maybe 30 or 40 people holding signs in the dark. Seriously, the video shows this relatively small group of people standing on the side of the road at night.

George describes this rather underwhelming effort in more detail. He says “many of them” are “workers at the facility.” One would think all of them would be workers at the facility if they were really behind a popular movement of the workers there.

But then George notes that “some of them [are] coming in from other parts of the country.” He said, “As a matter of fact, also in the audience, there are union members from the first Amazon plant to unionize. That was in Staten Island, New York, a couple years ago.”

So this small crowd “rallying” union support for a facility that employs almost 5,000 people could not even entirely constitute itself of workers at the facility. The union’s apparent support, already small, was being boosted by people from out of state who weren’t eligible to vote.

The video includes more footage of people rallying outside, recorded earlier during the daytime, all zoomed in very close to show only a few people in the frame. There is, of course, no way to know whether those people are actually workers at the facility.

The video cuts back to George, who points to the people behind him in the dark and says, “They’re going to still be out here well into the night as the cars go by, as they get those honks of support.” Funny thing about honks of support: They don’t count as votes for unionization.

Optimizing for honks with the help of out-of-state demonstrators was probably not going to yield the results the union wanted. American workers, by and large, do not want what organized labor is selling. The union membership rate stands at an all-time low of 5.9 percent in the private sector, despite the media’s best efforts to hype every organizing drive, no matter how pathetic.