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National Review
National Review
27 Mar 2025
George Leef


NextImg:The Corner: Are Retirees a New Market for Colleges?

As enrollments drop at colleges and universities, they are looking for new students. How about senior citizens? Many of them have an interest in learning, so perhaps there’s an opportunity.

In today’s Martin Center article, Grace Hall looks into the developing relationship between colleges and retirees. She writes:

Higher-education options for aging Americans have the potential to be a win-win academic solution. Such offerings can help universities and colleges increase their enrollments (and thereby their bottom lines) while also helping aging Americans stimulate their minds and prepare themselves for a second career or simply a more satisfying lifetime of learning.

The “university based retirement community” is not just a concept — a few schools, such as Arizona State, have already created them. Hall continues, “In this UBRC, located on the main campus, over 200 senior residents are able to immerse themselves in an educational community while still enjoying the support of living with others their age.”

This could be worthwhile.