The Trevor Project supports so-called gender-affirming care for minors and hosts an online forum where adults communicate with minors about sexual fetishes.
The Trevor Project, an organization dedicated to “advocacy, education, and crisis support for LGBTQ+ young people,” has partnered with major corporations and brands for pride-themed collections. It will receive some six-figure donations for the collaborations, regardless of the profits.
Activism efforts and services from the Trevor Project include counseling sessions, a crisis hotline, and “LGBTQ+ ally training” for “cultural competency” to be “an adult ally for LGBTQ+ youth.” National Review previously reported on the Trevor Project’s “online community” called “TrevorSpace,” where adults communicated with minors about sexual fetishes like bondage and medicalized gender-related interventions. According to its website, “TrevorSpace” remains active and currently has over 400,000 users aged 13-24.
For the month of June, Macy’s is hosting a charitable-giving program that allows customers to round up their in-store purchases and donate their change the Trevor Project, or donate online. For some items in its pride-themed merchandise, Macy’s will donate 10 percent of the purchase price to the Trevor Project. From 2018 to 2022, Macy’s helped raised nearly $5 million for the Trevor Project.
On its website, Macy’s features “diverse” suppliers, including “LGBTQ-owned and founded brands.” As part of its project titled “Mission Every One,” Macy’s is committing $5 billion of its spending through 2025 to “create a more equitable and sustainable future.”
“We believe representation matters,” Macy’s states on its website. “That’s why we’re supporting diverse-owned brands, as well as those founded or designed with diversity in mind.” Macy’s says it “has embedded DE&I into how we think, act and operate enterprise-wide” for more than two decades. In a 2023 annual report, the corporation says its marketing “focused on diverse representation in casting and increased media reaching ethnically diverse audiences,” and it claims to have given $1 million in funding that year to “organizations advancing justice and equity in underserved communities.”
A press release dated May 15 from the Trevor Project announced that it has already received $5 million in donations from Abercrombie & Fitch, a clothing corporation it describes as “a brand that consistently uplifts and celebrates the LGBTQIA+ community, not just during Pride, but all year long.” Abercrombie & Fitch states on its website that it will donate $400,000 to The Trevor Project this year, regardless of sales.
“Their 2025 gender-inclusive Pride Collection is a vibrant tribute to the joy, strength, and resilience of the LGBTQIA+ community,” reads the press release from the Trevor Project. “The collection showcases Abercrombie’s ongoing dedication to uplifting and celebrating LGBTQIA+ identities every day.”
At the time of publication, the Abercrombie & Fitch pride-themed merchandise included eight items, specifically seven clothing items and one cologne. Nearly all items in the collection are described as “designed for everyone” and able to be “worn by anyone.”
The Trevor Project is partnering with PetCo, which currently has a “Pride Shop for Pets” that features a range of rainbow-colored clothing items and toys for pets. PetCo will donate 10 percent from every purchase of pride-themed merchandise to the Trevor Project, with a minimum donation of $100,000.
EyeBuyDirect, an online retailer of prescription glasses, has a pride-themed collection of glasses with colorful frames. The retailers says 100 percent of the frame sales from the collection — up to $25,000 — will be donated to the Trevor Project.
Knockaround, a sunglasses company, is now in the fourth year of its partnership with the Trevor Project and has donated $160,000 to the organization to date. Through the end of 2025, Knockaround will donate $5 from every pair of sunglasses or towel purchased from its “Pride Collection” to the Trevor Project, with a maximum donation of $50,000.
Conscious Step, a sock company that partners with organizations to release themed merchandise and donate proceeds, is currently selling its “save lgbtq lives” socks and will donate $1 to the Trevor Project for each pair of socks from the collection purchased. Conscious Step has partnered with the Trevor Project for five years, and it is committed to an annual gift of $40,000 to the Trevor Project. Additional causes supported by Conscious Step include its “protect bees” socks developed with the agricultural non-profit Protect Pollinators, and its “mental health” socks in its partnership with the National Alliance on Mental Illness. The company says it has donated nearly $2,000,000 across its various partners to date, and it gave just over $20,000 to the Trevor Project last year.
“We’re excited to celebrate all kinds of love and identity this month with parades and parties, but if you know us well enough by now, you know that we believe celebrating and standing up for these rights is an all-year effort,” Conscious Step says on its website. “And with our partner, The Trevor Project, we fight to help make LGBTQ+ youth feel supported and loved in times of need.”
The jewelry company Pura Vida released a pride-themed collection, and for every product in the collection sold, it will donate 5 percent of the purchase price to the Trevor Project. The company is committed to donating at least $50,000 to the Trevor Project.
Guess Watches released a “worn with pride” watch collection and will donate $25,000 to the Trevor Project this year.
“Now more than ever, we have the power to bring color, light, love, and vibrancy to the world around us,” reads the Guess website. “Our capsule collection is in honor of all the LGBTQ+ community. It highlights the colors of the Pride Flag which symbolizes Love, Acceptance, Peace and Inclusion.”
The Trevor Project partners Kohl’s Cares, Macy’s, Lululemon, MAC Cosmetics, and others committed to matching donations given prior to June 1st for the organization’s “Pride Belongs Here” fundraising campaign.
After the Department of Health and Human Services released a report in May that found that the quality of research on so-called gender-affirming care for minors is “very low,” the Trevor Project condemned the report as “dangerous misinformation.”
“Transgender status is an immutable trait like eye color or height, and using language that suggests otherwise perpetuates falsehoods and stereotypes,” reads a statement about the HHS report by Casey Pick, the Director of Law and Policy at the Trevor Project.