Fidelity Month is a grassroots initiative launched by Princeton professor Robert P. George to promote traditional values.

The enthusiasm for “Pride Month” has dwindled: White House Press Secretary Karoline Leavitt said the administration has “no plans” to issue a proclamation recognizing June as “Pride Month,” while major corporations have scaled back on pride-themed merchandise.

Not only is “Pride Month” activity dying down, another movement, one that emphasizes traditional values, looks to be growing in its place.

Since Princeton professor Robert P. George launched it in June 2023, “Fidelity Month” — which emphasizes “God, family, country” — has grown considerably, even though it isn’t a formal organization and there isn’t a single staff member whose work is focused on the initiative.

“We have become unmoored as a society. The most basic and fundamental connections which stabilize our culture have been under attack for several years, and the divisiveness and animosity dominating political discourse is a direct symptom of this larger problem,” said Greg Schaller, director of the Centennial Institute at Colorado Christian University. “Robert P. George’s initiative to recommit ourselves to God, family, and country is a vital step in reclaiming the culture to promote a stable and prosperous society.”

The Fidelity Month website had about 6,000 visits in June 2024, which more than doubled to 14,000 in June 2025. Now, Fidelity Month has 17 official partners, including the Alliance Defending Freedom, the Association of Classical Christian Schools, Colorado Christian University, the Archdiocese of San Francisco, and the National Center for Law and Policy.

The movement’s first in-person event — a talk titled “What are the sources of America’s unity and strength?” with Robert P. George, Senator Josh Hawley, Dr. Ben Carson, Kristen Waggoner, and other featured speakers — had full attendance in Washington, D.C., and was broadcasted on C-SPAN. And Fidelity Month has doubled the number of online interviews, webinars, and programs it hosted from five in June 2024 to eleven thus far in June 2025.

In 2024, Fidelity Month sold nearly $3,000 in merchandise, and it is well on track to exceed that this year.

But perhaps the biggest achievement thus far was Utah Senator Mike Lee introducing a resolution in the United States Senate to designate June as “Fidelity Month” and symbolically rededicate the country to faith, family values, and patriotism.

“America’s success hinges on the values of faith, family, and patriotism,” said Lee. “Celebrating Fidelity Month this June, we stand against a tide of moral relativism, a culture which increasingly revolves around serving one’s self, rather than our duty to others. Loving families and faithful marriages must be a guiding star for our society and a cornerstone of our communities.”

Although Lee brought Fidelity Month to the highest level of government, some supporters of the movement who spoke to National Review shared how they emphasize faith, family, and patriotism at a much more local level, starting in the home. And to them, the success of the Fidelity Movement isn’t based on how the government refers to June.

“I think what it looks like for Fidelity Month is actually living these values in your personal home,” said Peter Range, a senior fellow at the Center for Christian Virtue who discussed Fidelity Month on his radio show Say Yes to Life that reaches Ohio and Michigan. “For me, Fidelity Month is a call to be the best father and husband I can be, and to reach out locally to my neighbors and help them to be the best parents, spouses, and siblings they can be. A movement is one thing to get the message out there, but if the message itself isn’t lived, then it falls short.”

Range, who is Catholic, suggested in an interview with National Review that the culture needs more “witnesses” rather than “teachers,” and thus he “tries to live the faith to the best extent [he] can and with joy.”

“Uplifting what’s good — that’s what I love about Fidelity Month. It’s not about criticizing or tearing down anything else, but truly uplifting what is good and honorable,” said Katherine Bussard, the executive director of Salt and Light Global, a faith-based nonprofit organization focused on protecting religious freedom, preserving the family, and promoting good governance.

Bussard noted that a number of pastors and religious leaders in her state, Michigan, have incorporated Fidelity Month themes into their sermons after her organization reached out them in early April and suggested promoting the initiative. Bussard’s own pastor dedicated a series of sermons to Fidelity Month, and she noted that the series addressed sexual ethics more broadly, rather than sexual orientation specifically, by emphasizing the importance of chastity, the significance of marriage, the nature of sacrificial love, and the danger of hedonistic relationships.

The Fidelity Month prong of patriotism was also underscored during the series, Bussard told National Review.

“In a self-governing nation, we only keep our nation as long as we keep those moral principles that go along with it,” Bussard said. “Religious values inform how we act as a self-governing people, and not maintaining this moral foundation will lead to a strong government that costs many of us personal liberty.”

Schaller told National Review that the Centennial Institute’s student staff at Colorado Christian University spearheaded the promotion of Fidelity Month on social media to promote family, faith, and patriotism while students are away from campus for summer break. The Centennial Institute’s social-media content has included promotional videos, developing graphics, and starting a campaign that challenges others to proclaim what they are committed to as individuals by posting a video “about what you are faithful to and why.”

Speaking to National Review, Bussard acknowledged the importance of social media for spreading Fidelity Month, since she first heard about the movement because her cousin’s husband shared a Facebook post with the Fidelity Month logo a few years ago. Likewise, Range told National Review that he learned about Fidelity Month through social media.

What’s next for Fidelity Month? At the moment, it isn’t a formal non-profit organization or institution, and it doesn’t have anyone on payroll, but its affiliates say that might change as the movement grows.

Current volunteers and organizers of Fidelity Month programming told National Review that they hope more elected officials will introduce Fidelity Month resolutions at local levels using a template resolution they produced for policymakers to formally designate June as “Fidelity Month.” And they’re looking to formally partner with more businesses, corporations, and firms, as well as coordinate with religious leaders across denominations who will spread the message in sermons and programming.

But hopefully, Fidelity Month will turn into Fidelity Year.

“Faithfulness to God, family, and country is something that should be celebrated year-round, and it needs to become culturally mainstream if it is going to bear the fruit that we want to see,” said Bussard. “This definitely isn’t a cause we want celebrated only in June.”