In addition to thousands of images, ChatGPT's latest feature is generating intense ethical debates. Since March 25, OpenAI's artificial intelligence tool has been equipped with a new visual creation option based on GPT-4o, the latest version of its content generation model.

While the company's press release highlighted the realism of photos that can be generated with this update, users worldwide have rushed to transform their pictures by imitating the style of various animated series, from The Simpsons to Rick and Morty. However, one style has prevailed over all others: that of Studio Ghibli, known worldwide for producing the Japanese animated films of Hayao Miyazaki, including Spirited Away, Castle in the Sky, and My Neighbor Totoro.

The trend was started by Grant Slatton, an engineer from Seattle, according to the specialized website Know Your Meme. His transformation of a family photo into an image adopting Ghibli's visual codes, viewed over 45 million times, was immediately imitated by thousands of internet users, enticed by the tool's apparent ease of use: Only a few prompts are needed to create an image or transform an existing snapshot. Even though, according to tests conducted by Le Monde in recent days, ChatGPT repeatedly failed to deliver results or took several hours to do so.

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