To celebrate Neighbor's Day on May 30, two trendy Parisian restaurant chains, Bouillon Pigalle and Trattoria Pink Mamma, closed off the Rue Duperré. A 150-meter-long table was set up on the pavement for 400 euphoric guests, who danced to Parisian DJ Teki Latex's beats.

The menu's offerings, such as mountains of truffle pasta and outsized sausage with mashed potatoes, were hardly refined and failed to leave any sort of lasting impression. Still, the event was a resounding success. Seats sold out within minutes online, and the restaurants delivered their fairly accessible (€39) and extensive menu with wine and limoncello flowing, all in under three hours.

Over the past decade, Big Mamma, the group behind Pink Mamma, has steadily expanded. It now boasts no fewer than 30 restaurants across Europe and was valued at €270 million in 2023 by British investment fund McWin Capital Partners. The group's founders, Victor Lugger and Tigrane Seydoux, are not culinary school graduates but former students of HEC Paris business school. Seydoux is also the son of the managing director of several luxury hotels in Monaco.

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