Donald Trump wants to fold Shein. The low-cost clothing e-commerce site, which ships 5,000 metric tons of goods daily to 150 countries – mostly produced in China – is struggling to maintain its global growth.

In the United States, where it serves 90 million customers, the introduction of a 145% tariff on Chinese imports since May 2 has jeopardized its low-cost production model. Now, each package is taxed at 120% of its value or subject to a flat fee of $100, which will double on June 1. Shein claims to have since "adjusted" prices to retain its American customers, fans of its $10 jeans. But according to Bloomberg, they could pay up to 377% more for some products.

The European Union is also targeting this e-commerce giant. Brussels plans to end the customs duty exemption for small parcels under €150 by 2026, two years ahead of the scheduled customs union reform date. It is particularly this regulatory loophole that allowed Shein to flood Europe with millions of jeans, dresse and bikinis, persuading an average of 130 million people each month to use its services.

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