The woman elected Miss France 2024 has framed her victory as a win for "diversity," drawing praise for her short hair as well as predictable criticism from viewers of the beauty pageant which has faced accusations of sexism.
"No one should dictate who you are," declared 20-year-old Eve Gilles, who was the first ever contestant whose hair was cropped short. "We're used to seeing beautiful Misses with long hair, but I chose an androgynous look with short hair," she said after her victory Saturday night, adding that every "woman is different, we're all unique."
The woman from a village near Dunkirk in northern France was elected in the city of Dijon in front of 5,000 pageant fans. Half the score was determined by viewers, the other half by a jury of seven women.
Gilles's victory comes less than a week after a court ordered a French broadcaster and television production house to compensate two previous Miss France finalists for secretly filming them and showing their bare breasts on air. Both women, the court found, had been filmed in changing rooms "without their being informed."
Alexia Laroche-Joubert, chief executive of Banijay France which owns the Miss France brand, defended the pageant as a symbol of "success" and a "social elevator" for contestants who have later become "businesswomen, doctors or film directors." The contest's criteria have been "modernized," she said, in that there is no longer an age limit for participants, who can now also be married or transgender.