

Bernard Arnault has pledged allegiance to Donald Trump – again. Amid an ongoing standoff between the US and Europe over the introduction of new tariffs, the founder and CEO of LVMH announced on Thursday, July 24, his intention to expand Louis Vuitton's production capacities across the Atlantic.
The largest brand of the French luxury group is considering opening a second factory in Texas, a state where it already operates a leather goods workshop that was inaugurated in the presence of the US president in 2019 during his first term. This would bring the total number of Louis Vuitton factories in the country to four.
"For our American customers, buying a Louis Vuitton product made in the US is absolutely no problem," Arnault argued in an interview with the French daily Le Figaro on Thursday, the same day the Wall Street Journal also published an interview with the French billionaire that, among other topics, focused on this project.
The workshop will not open its doors until 2027. However, the announcement is sure to make waves on both sides of the Atlantic, as Washington recently secured major Japanese investments in the US on July 22, in exchange for a 15% tariff rate instead of the initially announced 25%.
You have 72.94% of this article left to read. The rest is for subscribers only.