She has become something of a rarity on the catwalk. For the Spring/Summer 2025 season, which ended in Paris on October 1, Kendall Jenner took part in just three shows: Those for Alaïa, in New York, Schiaparelli, in Paris, and, finally, L'Oréal, also in Paris, of which she is one of the company's many muses. That's the beauty of becoming a supermodel: You have the choice. It has to be said that, in recent years, her endless legs, doe eyes and sporty figure haven't gone unnoticed, far from it. Since she made her debut on the Marc Jacobs catwalk in 2014, the world's highest-paid model, who will turn 29 on November 3, has been as much a fixture of the catwalk – from Chanel to Jacquemus, Versace and Prada – as she has been on advertising campaigns and magazine covers.
Moreover, those who have closely followed her famous family's reality television show, The Kardashians, on E! Entertainment Television, and then on the platform Hulu, since 2007, know that she's not in the spotlight by chance. Having been on camera since the age of 11, from a young age Kendall made it clear that she would become a model, or nothing at all. Helped out by her six-foot height – and her family's worldwide fame – Kendall has followed through on her ambitions. Raised in a gated community in Calabasas (California), a privileged environment where mansion-style houses, surrounded by well-trimmed lawns, stretch out in rows, Kendall is the daughter of Kris Jenner, businesswoman and, above all, matriarch and manager of Kourtney, Kim, Khloé and Robert Kardashian Jr, as well as Kylie and, therefore, Kendall Jenner. Their father, Caitlyn Jenner, won the gold medal in the decathlon event at the 1976 Montreal Olympic Games.
Following in the footsteps of Gigi and Bella Hadid – they all attended the same high school – Kendall is part of a new generation of supermodels, juggling the codes of fashion and beauty with as much ease as those of online influence. On her Instagram account, with almost 300 million followers, she speaks, unfiltered, about her anxiety episodes, highlighting the importance of mental health, which is one of Generation Z's major concerns. Since 2021, she has also become a businesswoman, having founded her own brand of tequila, named 818 – Calabasas' area code.
Translation of an original article published in French on lemonde.fr; the publisher may only be liable for the French version.