"It's like therapy, without a therapist." "It helps me come up with better ideas and solutions to a problem." "It connects me to myself and to others." These are just a few of the responses from European citizens to a simple question posed by the World Health Organization (WHO): Why do you love walking or cycling?

Launched one month ago by WHO Europe to mark World Bicycle Day on June 3, the campaign "Let's Get Moving! 100 Reasons to Walk and Cycle More" went somewhat unnoticed.

Yet, this list could have been a great way to find motivation to walk or cycle more. First, not only does one's physical and mental health experience benefits from this type of exercise, but so does the environment, the economy and even community cohesion. The health arguments alone should be compelling. "In the WHO European Region, physical inactivity is linked to approximately one million deaths each year, with nearly 25% of adults failing to meet WHO’s recommendation of at least 150 minutes of moderate-intensity aerobic activity throughout the week," the United Nations agency emphasized in the campaign's presentation.

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