The EU's top court on Tuesday, September 10, delivered two major victories in the bloc's battle to rein in tech giants by ruling against Apple and Google in separate legal sagas, with billions of euros at stake.
The decisions give a boost to the bloc's outgoing competition chief, Margrethe Vestager, who had suffered a series of setbacks in EU courts against her decisions.
Putting an end to a long-running legal battle, the European Court of Justice ruled that the iPhone maker must pay €13 billion ($14.3 billion) in back-taxes to Ireland. "Ireland granted Apple unlawful aid which Ireland is required to recover," the court said in a statement.
Minutes later, the court also upheld a €2.4 billion fine against Google, one of a string of high-profile EU competition cases targeting the tech giant. The court dismissed an appeal by Google against the 2017 fine, which had been slapped on the search engine for abusing its dominant position by favoring its own comparison shopping service.
Apple said later on Tuesday in a US securities filing that it would take up to a $10 billion earnings hit. The figure will not make much of a dent in a company that saw global sales of $383 billion and net profit of $97 billion in the year to September 2023.
The EU fine against Google was one of several record penalties imposed for violating EU competition rules, totaling around €8 billion between 2017 and 2019. "We are disappointed," Google said. "We made changes back in 2017 to comply with the European Commission's decision."
Google faces yet another test next week when the top EU court will decide on the smallest of those fines, worth around €1.49 billion.
Legal headaches for Google are also mounting across the Atlantic. A trial began on Monday in the United States where the government accuses Google of dominating online advertising and stifling competition.
It comes after a US judge ruled last month that Google maintained a monopoly with its search engine. Google's so-called ad tech – the system that decides which online adverts people see and how much they cost – is an area of particular concern for regulators worldwide.
Brussels last year accused Google of abusing its dominance of the online ad market and recommended the US company sell part of its ad services to ensure fair competition.
Vestager hailed the rulings as a "big win for European citizens and for tax justice" and warned the EU would "continue to push" and "go after" abuses of dominance. "I was ready to face the loss. It was the win that made me cry," an emotional Vestager told reporters in Brussels.
Apple and Google said they were "disappointed" by the decisions. Ireland, which is home to Apple's EU headquarters and had challenged Brussels' position, said it would "respect" the court's findings.
One of the most bitter legal battles between the European Commission and big tech, the Apple case dates back to 2016 when the EU's executive arm claimed Ireland allowed the iPhone maker to avoid billions of euros in taxes. It was one of several investigations over the previous decade into sweetheart tax arrangements between major companies and several EU countries.
The conclusion to the case spelled relief for Brussels, which has faced difficulties defending its tax enforcement moves in recent years, with previous cases lost against Amazon and Starbucks.
Vestager admitted she was "positively surprised" by the decision but warned that "there is still an occurrence of massive profit shifting into low tax territories." She will be replaced later this year when the new European Commission takes office, and advised her successor to "make this one of many necessary priorities."