"Two-thousand-and-twenty-four was shaping up to be a very bad year in terms of cinema attendance due to the Hollywood studios producing fewer movies, which was caused by the actors' and screenwriters' strike," said Eric Marti, General Manager at Comscore Movies France. Last year's overall numbers are worse than 2023's, and the countries that fared best benefited from the audiences' interest in domestic productions. "The dynamic observed in recent months suggests that we can look forward to a more promising 2025," said the expert.

The primary market, the US (which has always included Canada in film statistics), declined by 3.4% between 2023 and 2024, reaching $8.75 billion at the box office. These results are still well below (between −20% and −25%) the levels recorded before the Covid-19 pandemic, even if the rise that began halfway through the year has limited the damage. "Actually, in the top 20 highest-grossing films in the US in 2024, 17 were released after June," said Eric Marti. In addition to that, the first seven weeks of 2025 look very encouraging (+19% compared to the same period in 2024), not to mention that the entire year will be affected by driving forces such as the next Superman, Avatar and Mission: Impossible franchises.

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