The We Love Green festival could almost have been renamed We Love Lime Green. The crowd filling the wooded setting of the Bois de Vincennes in Paris, on Saturday, June 7, was awash with references (from shoes to hair color) to the shade featured on the now-iconic cover of Brat, the sixth album by British artist Charli XCX that was released exactly one year ago. Over the course of 12 months, the "bad girl" has become a cultural and commercial phenomenon and was the undisputed star of the second day of the festival that concluded on June 8.

As it often has since 2010, this pioneering festival for environment-friendly gatherings – always on the lookout for avant-garde pop and urban music – proved prescient. "We booked her right when Brat was released," explained Emmanuel de Buretel, head of the record label Because Music and co-producer of We Love Green. "At that time, her fee was still reasonable; it would be much higher today," he added, pleased with this French exclusive.

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