"Masculine energy is good," declared Meta CEO Mark Zuckerberg in early January, speaking to pro-Trump American influencer Joe Rogan. The Facebook founder said he wanted to inject more masculinity into his company and cut back on diversity policies, signaling both his allegiance to the American president and his place among one of the world's most powerful boys' clubs. Alongside other tech figures like Elon Musk (who he threatened to fight in a mixed martial arts bout in 2023), Peter Thiel, and investor Marc Andreessen, Zuckerberg is part of a clique of extremely wealthy men known as the Silicon Valley "broligarchy."

These white billionaires embody an unabashedly masculine power. Claiming to be weary of gender issues, they advocate a return to "alpha" leadership. "This re-masculinization of the world is seeping into companies: some are now questioning their inclusion and diversity policies, which run counter to male camaraderie," observed Canadian writer Martine Delvaux, author of Le Boys Club ("The Boys' Club," 2021).

The resurgence of masculinism is crossing the Atlantic. "In France, gender stereotypes are on the rise among younger generations. Fewer women are working in engineering and IT," pointed out sociologist Haude Rivoal, associate at the Center for Employment and Labor Studies and author of La Fabrique des masculinités au travail ("The Making of Masculinities at Work," La Dispute, 2021).

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