The 26-year-old model stood in front of pallets stacked with boxes of cooking oil. Wearing a helmet and a bulletproof vest, the young Israeli filmed herself with her phone. She shot another video in front of sacks of flour, then in front of bags of sugar and finally in front of pallets of wheelchairs. She did several takes to find the best angle and message, sometimes suggested by a spokesperson for the Israeli army.

"Did you know that, since last May, Israel has delivered over 10,000 trucks filled with aid, 5,000 tons of baby formula, but the UN never picked them up?" said Noa Cochva, crowned Miss Israel in 2021, speaking to her 91,000 followers on Instagram. "Look. What is going on here? Why isn't the UN collecting this aid? Don't they want it to reach civilians? Or maybe they're just feeding Hamas's propaganda machine?"

The scene took place on Tuesday, August 26, in a parking lot a few hundred meters inside the Gaza Strip, near the Kerem Shalom crossing, one of the enclave's entry points. As it had done several times in recent weeks, the Israeli army organized a "tour," supervised by soldiers, bringing influencers and international media, including Le Monde, to a logistics area where semi-trailers delivered pallets before other trucks transported the bags further into Palestinian territory.

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