The letter continued: "We agree with Munroe Bergdorf about 'the importance of dismantling gender stereotypes in advertising and media'. But we do not see how a male whose presentation as a 'woman' is an extreme, sexualised version of femininity can contribute to this aim. On the contrary, Bergdorf’s gender presentation embodies the objectification which most women reject as a particularly demeaning example of offensive gender stereotypes."

In Bergdorf's celebratory announcement of his appointment on Instagram, he wrote that he "will use this role to further advocate for the progress, safety, inclusion and empowerment of ALL women and girls, of all communities and identities."

Bergdorf continued: "I will continue to draw attention to the systemic and social impact of misogyny, transphobia and gender based inequality within the UK—In order to help provide data and insight that contributes to forming tangible methods of tracking and countering it."