In the era of cancel culture, celebrities find themselves needing a crisis comms back-up plan ready to roll out in case they rock the boat of public sentiment. A heartfelt public apology, or statement – that was once reserved for extra-marital affairs, criminal or violent acts, is now as essential for an ill-timed tweet, or unpopular voiced opinion. [Emphasis mine.]

The celebrity’s apology not only humbles his. It serves as a
warning to his fans....

Celebrity Groveling Match: Public Apologies in the Cancel Culture

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