Two UFC staples have come together for a full-circle partnership.

Longtime UFC ring announcer Bruce Buffer has signed with Bud Light, the official beer sponsor of the company, to be an official spokesperson.

"Bruce Buffer has gone to great lengths for UFC fans for nearly 30 years, playing a central role during some of the most epic moments in sports," Bud Light's senior vice president of marketing Todd Allen said in a release. 

"As we continue delivering unparalleled experiences for UFC fans, partnering with Bruce was a no-brainer. We’re channeling his energy with this partnership and can’t wait to answer the call for fans very soon."

"Listen, I've been in the octagon now, it'll be 30 years come February, I've been announcing Bud Light, I've been standing on their logo for years, I've been drinking the beer for years. So now to officially become the spokesperson for Bud Light … it's a bucket list, and it's an exciting thing to do," Buffer said in a recent interview with FOX Business.

Buffer repeated Allen's sentiments in that the partnership was a "no-brainer."

"When I'd run into representatives and the marketing team of Bud Light, there's been lingering mentions of the possibility. And when it finally came around and the proposal was made, I'm like, ‘Yes, let’s do it.' It's a no-brainer. Absolute no-brainer.

"Or should I say," Buffer continued before uttering his famous tagline, "It's time."

Recently retired UFC fighter Dustin Poirier is also a Bud Light partner, signing with the brand last year. Bud Light became the official beer sponsor of the UFC on Jan. 1, 2024.