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Fox Business
Fox Business
11 Sep 2023


J.M. Smucker said on Monday it will acquire Hostess Brands in a deal worth approximately $5.6 billion, or $34.25 a share.

Smucker will take ownership of noted baked goods like Twinkies, CupCakes, DingDongs, Zingers and HoHos. The company also agreed to assume roughly $900 million of Hostess' debt.

Twinkies from Hostess Brands

Hostess snacks are offered for sale at a Jewel-Osco grocery store on Dec. 11, 2012, in Chicago, Illinois. (Photo by Scott Olson/Getty Images / Getty Images)

"We believe this is the right partnership to accelerate growth and create meaningful value for consumers, customers and shareholders. Our companies share highly complementary go-to market strategies, and we are very similar in our core business principles and operations," Hostess Brands CEO Andy Callahan said. 

Jif Peanut butter

J.M. Smucker Co. Jif brand peanut butter is displayed for sale at a Costco Wholesale Corp. store in Louisville, Kentucky, U.S., on Wednesday, May 29, 2019. (Luke Sharrett/Bloomberg via Getty Images / Getty Images)

Smucker said the deal is expected to close in the third quarter of its current fiscal year and represents an adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) of about 17.2 times based on its estimate of Hostess Brands 2023 results.

Smucker, which also houses coffee and pet food brands, has a market valuation of over $14 billion and had raised prices of its jams and jellies, which helped boost its profit forecast for the year.

The combined cash flow of the companies is expected to enable rapid deleveraging and reinvestment into the business, according to a press release.

TickerSecurityLastChangeChange % SJMTHE J. M. SMUCKER CO.130.19-11.38-8.04%TWNKHOSTESS BRANDS INC.33.38+5.28+18.77%

Reuters contributed to this report