Major League Baseball has reached advanced talks with NBC to ink a massive three-year media rights deal.
NBC would pay MLB nearly $200 million annually to give the network games for Sunday nights," the Wall Street Journal reported on Thursday.
As NBC holds the rights to the NFL’s "Sunday Night Football," this deal will reportedly exclude Sunday nights where football will be carried by its broadcast network. That also goes for NBA games, which NBC has media rights to on Sunday nights as well.
Los Angeles Dodgers two-way player Shohei Ohtani (17) delivers a pitch in the third inning against the Colorado Rockies at Coors Field on Aug. 20, 2025. (Ron Chenoy/Imagn Images / IMAGN)
When that is the case, MLB games will be featured on Peacock, its streaming service.
This deal, which adds another major sport in the United States to the NBC arsenal, will also include some rights to MLB postseason games.
NBC has rights to numerous professional sports, including college football, PGA Tour golf, the WNBA, and the Olympics, which includes the upcoming Winter Games.
Philadelphia Phillies outfielder Kyle Schwarber (12) celebrates his home run with catcher J.T. Realmuto (10) during the first inning against the Seattle Mariners at Citizens Bank Park on Aug. 19, 2025. (Eric Hartline/Imagn Images / IMAGN)
Now, NBC isn’t the only network MLB has reportedly been working with for its rights. The Journal also reported that Netflix was closing in on a deal to stream the league’s Home Run Derby during All-Star Weekend. The deal would be part of a $35 million pact running through 2028.
Also, The Athletic reported MLB and ESPN had a framework agreement in place to give the sports network exclusive rights to sell out-of-market regular-season games digitally as well as the five ball clubs whose local rights fall under MLB purview.
With sports media rights becoming a true bidding war no matter the sport, the reports swirling around MLB should result in some announcement from the league coming in the near future.
New York Yankees designated hitter Aaron Judge (99) celebrates with teammates in the dugout after hitting a two-run home run against the Toronto Blue Jays in the sixth inning at Rogers Centre on July 23, 2025. (Dan Hamilton/Imagn Images / IMAGN)
Fox continues to hold exclusive rights to air the World Series and MLB All-Star Game, while broadcasting one of the League Championship Series, and two Division Series games during the postseason.