The Kelce brothers are taking their dominance on the football field and turning it into front office prominence.
Garage Beer, co-owned by Travis and Jason Kelce, is now a part-owner of the St. Joseph Goats, who play in the Arena League.
The brand now owns a 1% stake in the team.
Travis Kelce and brother Jason Kelce talk on the 4th tee during the first round of the American Century Celebrity Championship golf tournament at Edgewood Tahoe Golf Course in Stateline, Nevada, Friday, July 12, 2024. (Tom R. Smedes/Special to RGJ / USA TODAY NETWORK / IMAGN)
"This is more than a sponsorship—it’s a bold, possibly confusing leap into the world of professional sports ownership, and we couldn’t be more excited," Garage Beer said in a news release.
The league launched last year with four teams vying for the team. It expanded to six teams for this season. The brothers purchased a stake in Garage Beer last year.
The Goats went 7-1 last year, leading the league, but fell in the first round of the playoffs. Former Wyoming safety Dorsey Golston III is the head coach.
Jason Kelce, #62 of the Philadelphia Eagles, and Travis Kelce, #87 of the Kansas City Chiefs, embrace after an NFL football game against the Kansas City Chiefs at GEHA Field at Arrowhead Stadium on November 20, 2023, in Kansas City, Missouri. (Ryan Kang/Getty Images / Getty Images)
Jason retired following the 2023 season after playing in 193 games in his NFL career, the second most in Philadelphia Eagles history. He ended his career having made 156 consecutive starts, a franchise record.
Jason won the 2018 Super Bowl with the Birds, four years before being defeated by his brother, Travis, and the Kansas City Chiefs, in the big game.
Travis Kelce of the Kansas City Chiefs and Jason Kelce of the Philadelphia Eagles watch game six of the Eastern Conference Semifinals in the 2023 NBA Playoffs between the Boston Celtics and the Philadelphia 76ers at Wells Fargo Center on May 11, 2023 (Tim Nwachukwu/Getty Images / Getty Images)
Travis recently participated in his third consecutive Super Bowl, but his Chiefs fell to the Eagles, 40-22, to come up short of three-peating. Travis considered retirement, but announced he would be returning for the 2025 season.
The brothers have hosted the "New Heights" podcast since 2022.