Dunkin' is debuting a new 40-ounce "Wicked Lahhhge" tumbler just in time for Memorial Day weekend, the company announced in a press release.
"Inspired by the larger-than-life accent heard ‘round our New England stomping grounds, Dunkin’ is rolling out a brand-new 40-oz.’Wicked Lahhhge' Tumbler, available exclusively at select Dunkin’ locations nationwide," said the May 20th release.
"Go big or go home with 40 ounces of your favorite iced beverage — pour in a Dunkin’ Iced Coffee to fuel your early morning trips to the farmers market, or a Dunkin' Refresher to keep you cool while sitting by the pool," the company noted.
At 40 ounces, the "Wicked Lahhhge" tumbler is larger than any single-serving beverage sold by the company.
The largest cup at Dunkin' is the 32-ounce "large" for iced drinks, and the extra large-sized cup for hot drinks is 24 ounces.
The "Wicked Lahhhge" tumbler will hold up to 40 ounces of an iced beverage, said Dunkin'. (Dunkin' / Fox News)
The first Dunkin' Donuts location was in Quincy, Massachusetts, a city located south of Boston, says the Dunkin' website.
The name of the new tumbler is a play on the Boston accent, which is commonly heard throughout northern New England.
The first Dunkin' restaurant was founded in Quincy, Massachusetts. (Paul Weaver/SOPA Images/LightRocket via Getty Images / Getty Images)
"One of the most recognizable features of the Boston accent is the dropping of the consonant R, especially when it’s not followed by a vowel. This phenomenon, known as R-dropping or non-rhoticity, can be traced back to the early English colonists and has persisted in the region, making the Boston accent stand out among other American accents," said Voices.com, a website for voice actors.
Additionally, the term "wicked" is a well-known Boston slang term equivalent to "very," says Boston.com — but it is unclear as to how this became popular in the area, the site added.
This is the second time in recent months that Dunkin' has done a promotion rooted in the sizing of its beverages.
At 40 ounces, the "Wicked Lahhge" tumbler is eight ounces larger than Dunkin's biggest single-serving drink. (Ron Antonelli/Bloomberg via Getty Images / Getty Images)
In March, the company briefly renamed its "small" iced coffee as a "Short King."
"Short King" is an internet term referring to a man under 5 feet 8 inches tall.
The chain's description of the menu item on its app read, "Because sometimes you don’t need a large, or even a medium, you just need a Short King."