Luxury Italian fashion house Dolce & Gabbana is jumping into the pet scent market with its latest offering: a perfume for dogs.
The company said its new alcohol-free "Fefé" fragrance mist combines "fresh and delicate notes of Ylang Ylang, Musk, and Sandalwood" that lends itself to a "playful beauty routine" for dogs. A bottle costs $100.
The product received Safe Pet Cosmetics certification and is "approved by vets," the luxury brand said.
The glass bottle features a 24-carat gold-plated paw. Dog owners that buy the mist for their pets will also receive a Dolce & Gabbana dog collar.
The window of a Dolce & Gabbana luxury fashion house boutique displaying its new perfume for dogs called 'Fefé' in central Rome, on Aug. 8, 2024. ( ALBERTO PIZZOLI/AFP via Getty Images / Getty Images)
The canine fragrance "draws inspiration from the unwavering love" Domenico Dolce feels toward his own dog, Dolce & Gabbana said.
Fefe is the luxury brand's first foray into dog scents.