Beyond Inc. is looking to bring the <a href="https://www.foxbusiness.com/category/retail" target="_blank" rel="noopener">Bed Bath &amp; Beyond brand</a> back to physical stores more than a year after it went out of business.&nbsp;

On Wednesday, Beyond Inc., which owns brands including Bed Bath &amp; Beyond, Overstock and Zulily, said it's investing $40 million in the Container Store Group.&nbsp;

Under this new partnership, the companies will utilize a section within the Container Store’s real estate locations to showcase the Bed Bath &amp; Beyond assortment for kitchen, bath and bedroom, which will be co-branded.&nbsp;

Container Store CEO Satish Malhotra said the company believes the partnership will help to deepen its relationship with customers, expand its reach and accelerate its return to positive same-store sales growth and profitability.&nbsp;

<div><picture><source media="(max-width: 767px)" srcset="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/10/343/192/bed-bath.jpg?ve=1&amp;tl=1, https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/10/686/384/bed-bath.jpg?ve=1&amp;tl=1 2x"> <source media="(min-width: 768px) and (max-width: 1023px)" srcset="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/10/672/378/bed-bath.jpg?ve=1&amp;tl=1, https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/10/1344/756/bed-bath.jpg?ve=1&amp;tl=1 2x"> <source media="(min-width: 1024px) and (max-width: 1279px)" srcset="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/10/931/523/bed-bath.jpg?ve=1&amp;tl=1, https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/10/1862/1046/bed-bath.jpg?ve=1&amp;tl=1 2x"> <source media="(min-width: 1280px)" srcset="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/10/720/405/bed-bath.jpg?ve=1&amp;tl=1, https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/10/1440/810/bed-bath.jpg?ve=1&amp;tl=1 2x"> <img src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/10/931/523/bed-bath.jpg?ve=1&amp;tl=1" alt="Bed Bath &amp; Beyond" width="100%" height="auto"></picture></div> <div><p><span>A closed Bed Bath &amp; Beyond location in Roseville, Minnesota.</span><span> (Michael Siluk/UCG/Universal Images Group via Getty Images))</span></p></div>

It would also mark a comeback for the Bed, Bath &amp; Beyond brand, which filed for Chapter 11 bankruptcy protection in April 2023 after several failed attempts to turn around its business, and subsequently shuttered all of its physical store locations.&nbsp;

Overstock.com acquired the <a href="https://www.foxbusiness.com/lifestyle/how-overstocks-ceo-planning-win-consumers-back" target="_blank" rel="noopener">bankrupt retail chain’s</a> intellectual property assets for $21.5 million in June 2023, and changed its corporate name to Beyond Inc. in October of that year.&nbsp;

<div><picture><source media="(max-width: 767px)" srcset="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/10/343/192/the-container-store.jpg?ve=1&amp;tl=1, https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/10/686/384/the-container-store.jpg?ve=1&amp;tl=1 2x"> <source media="(min-width: 768px) and (max-width: 1023px)" srcset="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/10/672/378/the-container-store.jpg?ve=1&amp;tl=1, https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/10/1344/756/the-container-store.jpg?ve=1&amp;tl=1 2x"> <source media="(min-width: 1024px) and (max-width: 1279px)" srcset="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/10/931/523/the-container-store.jpg?ve=1&amp;tl=1, https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/10/1862/1046/the-container-store.jpg?ve=1&amp;tl=1 2x"> <source media="(min-width: 1280px)" srcset="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/10/720/405/the-container-store.jpg?ve=1&amp;tl=1, https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/10/1440/810/the-container-store.jpg?ve=1&amp;tl=1 2x"> <img src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/10/931/523/the-container-store.jpg?ve=1&amp;tl=1" alt="The container Store" width="100%" height="auto"></picture></div> <div><p><span>Beyond Inc., which owns brands including Bed Bath &amp; Beyond, Overstock and Zulily, said it's investing $40 million in the Container Store Group.</span><span> (Jin Lee/Bloomberg via Getty Images / Getty Images)</span></p></div>

Within the past year, Overstock ousted CEO Jonathan Johnson, acquired e-commerce retailer Zulily and relaunched Overstock.com.&nbsp;

<thead><tr><th class="ticker">Ticker</th> <th class="security">Security</th> <th class="last">Last</th> <th class="change">Change</th> <th class="percent">Change %</th></tr></thead> <tbody><tr><td class="ticker"><a href="/quote?stockTicker=BYON">BYON</a></td> <td class="security">BEYOND INC.</td> <td class="last">10.24</td> <td class="change neg">-0.10</td> <td class="percent neg"> -0.97% </td></tr> <tr><td colspan="5" class="sponsored-by-td"></td></tr></tbody>

With its new partnership, Beyond will also offer a global loyalty program, multiple payment solutions and ancillary insurance and protection products through the Container Store's <a href="https://www.foxbusiness.com/category/ecommerce?page=113" target="_blank" rel="noopener">brick-and-mortar locations and website</a>, the companies said.&nbsp;

Beyond Inc. entered into a strategic partnership with the Container Store. The plan is to boost store traffic by adding Bed Bath & Beyond-branded products.{ai:summary}<p>Beyond Inc. plans to revive the Bed Bath & Beyond brand by partnering with the Container Store, investing $40 million to feature its products in select store locations. This follows Bed Bath & Beyond's bankruptcy and closure of all physical stores in 2023.</p><p>The partnership aims to enhance customer relationships and drive sales growth while offering a global loyalty program and various payment solutions. Beyond Inc. has undergone significant changes, including leadership shifts and acquisitions over the past year.  
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