Apple is reportedly seeking to show more licensed movies on its Apple TV+ streaming platform.
The tech giant has engaged with some big movie studios, discussing the possibility of licensing agreements with them to get additional films, Bloomberg reported.The outlet cited unnamed sources.
That effort was spurred by Apple’s licensing of dozens of moves in the spring proving fruitful for the tech giant and its Apple TV+ service, according to the outlet.
CHINA - 2023/02/15: In this photo illustration, the American on-demand Internet streaming service provided by Apple, Apple TV+ (plus) logo is seen displayed on a smartphone with an economic stock exchange index graph in the background. (Photo Illustr (Budrul Chukrut/SOPA Images/LightRocket via Getty Images / Getty Images)
Among the previously-licensed movies it streamed on Apple TV+ were "Titanic," "Argo" and "Mean Girls."
Apple has reportedly sought domestic and international rights from movie studios during the talks.
FOX Business reached out to Apple for comment on Bloomberg’s report.
The Apple Inc. logo at one of the company's stores in Sydney, Australia, on Friday, March 18, 2022. The debut of Apple's latest iPhone brings a change to the way its U.S. customers can purchase the device, a move toward cutting wireless carriers out (Photographer: Brent Lewin/Bloomberg via Getty Images / Getty Images)
Apple, which has largely used original television and film content to fill Apple TV+, competes with Netflix, Max, Disney+ and other platforms.
Some services have made large swathes of licensed content available to their subscribers on top of their own productions. Live sports have also become more common on streaming platforms.
Video on demand, TV streaming, multimedia. Hand holding remote control (iStock / iStock)
Apple TV+ has "Friday Night Baseball" through a deal with Major League Baseball and "MSL Season Pass" via a partnership with Major League Soccer. The latter requires an add-on subscription.
A membership to Apple TV+ itself carries a $9.99 per month price tag. It has been that price since October, when it implemented a $3 increase.