Apple is in talks with Google to use its new Gemini artificial intelligence models to power the AI features for iPhones after previously discussing the prospect with ChatGPT maker OpenAI, according to a new report.
Citing people familiar, Bloomberg reported Monday that Apple is in "active negotiations" with Alphabet-owned Google's Gemini to run new features coming to iPhone software, but any potential deal would likely not be announced until Apple's Worldwide Development Conference (WWDC) in June.
Apple is reportedly in talks with Google to use its Gemini artificial intelligence models to power upcoming features in iPhones. (Pavlo Gonchar/SOPA Images/LightRocket via Getty Images / Getty Images)
Neither Apple nor Google immediately responded to FOX Business' requests for comment on the report.
A possible deal between the firms could help Google expand the use of its AI services to more than 2 billion active Apple devices, boosting the search giant's efforts to catch up with Microsoft-backed OpenAI.
It could also help allay investor fears about the slow roll-out of AI apps by Apple, which has lost the crown of the world's most valuable firm after a 10% decline in its shares this year.
The firms have a years-long partnership that makes Google the default search engine on Apple's Safari web browser, and a genAI tie-up may help the Alphabet unit navigate fears that services like ChatGPT could threaten its search dominance.
Apple previously spoke with OpenAI about the possibility of using its ChatGPT chatbot to run iPhone AI features, according to Bloomberg. (Harun Ozalp/Anadolu Agency via Getty Images / Getty Images)
But the agreement could also invite sharper scrutiny from U.S. regulators, who have sued Google alleging it unlawfully stifled competition by paying billions of dollars to Apple to maintain its search dominance.
Apple CEO Tim Cook said last month that the iPhone maker was investing "significantly" in generative AI and would reveal more about its plans to put the technology to use later this year.
Apple CEO Tim Cook looks at a new iPhone 14 Pro during an Apple special event on September 07, 2022 in Cupertino, California. (Justin Sullivan/Getty Images / Getty Images)
The Bloomberg report said Apple was planning to use its own homegrown AI models for some new capabilities in its upcoming iOS 18, but was seeking a partner to power genAI features, including functions for creating images and writing essays based on simple prompts.
Reuters contributed to this report.