U.S. — The National Football League is apparently working double time to win back its conservative fanbase by planning a Super Bowl halftime show with a Spanish-speaking man in a dress.

Puerto Rican rapper and singer Bad Bunny has officially signed with the NFL to perform at the Super Bowl halftime show in what experts are calling a desperate bid to attract conservative viewership.

"Conservatives are going to love this," NFL Chairman Roger Goodell said. "They're always talking about the brave Latinx people and gender roles."

Bad Bunny, who champions a new masculinity with his floral dresses, short shorts, and pink skirts, topped the Billboard Hot 100 in 2018. This makes him influential enough to reach conservative minds, said experts.

Conservatives gradually dropped out of football during COVID when the league embraced social justice causes such as defunding the police, Black Lives Matter, and kneeling for the National Anthem. The NFL is hoping to change all that with Bad Bunny.

At publishing time, conservative viewership continued to drop off for unknown reasons.

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