


U.S. — Times change, and we must change with them. That was the philosophy that prompted us to update our company logo to remove anything that could be construed as appealing or exciting.
As everyone knows, bees are notoriously racist and non-inclusive insects, which presented a problematic branding situation. This made it necessary to create a new, fresh logo that would convey just the right amount of blandness and banality to help the company remain competitive in today's marketplace.
"It was time for a change," said CEO Seth Dillon in a press release announcing the new logo. "While we chose to retain the ‘Bee' name, we knew it was time to ditch the logo depicting a stylized bee insect to avoid offending anyone. Some people are allergic to bees. We don't want to be closely associated with insects that cause so much pain and suffering to so many people. So, we made our new logo as inclusive and nondescript as possible. We also got a great deal on it because the graphic designer who came up with it had absolutely no experience."
The team here at The Babylon Bee looks forward to a bright future under the new logo branding — a future with as little buzz as possible. That was a bee-related joke.
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