How it started. 

How it's going? 

Meanwhile... 

By mid-July, a little more than a week after Meta launched Twitter-clone Threads on July 5, we noted (read: here) a startling trend of the keyword "Twitter Killer" being used by corporate press ahead, during, and after launch. This was a coordinated attack - as the corporate press, and now even some in the Biden administration, want to cancel the free-speech billionaire. 

Have some in the corporate press given up on their Twitter X attacks?

"It's okay to admit defeat, especially when something is not working out," Forbes said this week as Threads has lost a whopping 80% of its users since launch. 

And Musk has made it a mission to be that 'asteroid' to make legacy, dinosaur media extinct: "I hope people around the world engage in citizen journalism, so we know what's truly happening and we get real-time, on-the-ground coverage!"

One X user said, "You'd be surprised how many people still don't notice the bias Let's give it another year, citizen journalists will continue to expose mainstream media."