Authored by Adair Teuton via RealClearPolitics,
In an age when political authenticity is currency, California Gov. Gavin Newsom is making a risky bet: that he can repackage his image from slick, left-coast progressive into pragmatic, media-savvy moderate.
Newsom’s strategy appears engineered to break out of the coastal liberal mold. His new iHeartRadio podcast, “This Is Gavin Newsom,” features guests from across the political spectrum. He’s launched a Substack, plastered Fox News with ads, and even taken his feuds with Donald Trump directly to national audiences. In one episode, he sounded more like a centrist mayor than a San Francisco progressive, defending the rule of law and even nodding to law enforcement concerns around crime and public safety.
But this isn’t just about booking podcast guests. In another instance, Newsom criticized the inclusion of biological males in women’s sports, conceding to Charlie Kirk that their inclusion was “deeply unfair.” The comment was a stark departure from his earlier record as a vocal supporter of expansive transgender rights. Progressive critics immediately pounced, accusing him of pandering to the right. The backlash highlighted the tightrope Newsom is now walking, trying to appeal to moderate voters without alienating his liberal base.
Such maneuvering makes sense. A June survey from the Public Policy Institute of California shows his approval hovering at just 47% among likely voters. More troubling for Newsom, a UC Berkeley-Los Angeles Times poll finds that 54% of Californians believe he’s more focused on national ambitions than governing the state. His shift in tone and strategy doesn’t do much to counter that very perception, but his pivot does allow him to reintroduce himself to a broader electorate before 2028 speculation becomes a reality.
It’s a rebrand as ambitious as it is audacious, and it may be guided by one of the most unlikely figures imaginable: Kimberly Guilfoyle, Newsom’s former wife, Donald Trump Jr.’s former girlfriend – and current Trumpworld operative.
Guilfoyle, a key figure in Republican fundraising and messaging, was once the glamorous first lady of San Francisco. Although she and Don Jr. apparently have parted ways, she has been nominated by Donald Trump to serve as U.S. ambassador to Greece. And she remains a seasoned political operative known for her bombastic speeches, relentless media presence, and deep ties to the MAGA establishment. She served as national finance chair for Trump’s 2020 campaign and has been one of the movement’s most aggressive defenders on cable news and social media. According to The Wall Street Journal, Guilfoyle helped broker introductions between Newsom and hard-right populists Charlie Kirk and Steve Bannon, a move that raised eyebrows across the political spectrum.
While she obviously holds no official title in Newsom’s political operation, her behind-the-scenes facilitation marks a surreal twist in California’s ongoing political theater: the governor once hailed as the prince of progressivism now courting the architects of right-wing populism.
Critics on both sides aren’t buying it. Conservatives see a cynical ploy, a progressive in centrist clothing. Some Democrats are equally skeptical, worried that cozying up to MAGA voices lends legitimacy to extremism. And with homelessness, crime, and housing shortages still plaguing his home state, Newsom risks looking like a politician distracted by vanity projects while California struggles.
Still, his media makeover may be more than a branding exercise. By engaging with adversarial audiences, he’s signaling an understanding of political polarization and attempting to do something about it. Whether voters reward him for that courage or punish him for perceived opportunism remains to be seen.
If Newsom’s transformation succeeds, he won’t just have reinvented his image. He’ll have rewritten the playbook for what it means to be a post-woke Democrat in an era where ideological purity often takes a backseat to electability. If it fails, expect both the left and the right to say: We told you so.