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Update (1312ET): 

That was quick. 

And puke.

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Apple's annual Worldwide Developers Conference has kicked off, where the tech giant will roll out the usual updates to iOS, iPadOS, macOS, watchOS, and visionOS.

One year ago, CEO Tim Cook unveiled "Apple Intelligence." Since then? A total flop... 

Tech blog Engadget offered insights on what to expect from today's event:

One of the big things we expect Apple to announce later today, based on the rumors, is a new naming standard for its various platforms. The company might move to a year-based identifier instead of an arbitrary generation number. That means instead of iOS 19, iPadOS 19 and watchOS 12, we could see iOS 26, iPadOS 26 and watchOS 26 to indicate the year most people will be using the latest software.'

. . .

As has become the norm, there is already plenty of reporting and rumors out there on what we can expect to hear from Apple later today. Some of the more intriguing include a major update to iPadOS that would make it more Mac-like and better for productivity, multi-tasking and app window management. Some less functional but still noteworthy changes, according to the rumors, include a possible visual refresh and new naming method.

Engadget's Nathan Ingraham noted, "Should we have an over/under bet on how many times we hear the words "Apple Intelligence" today?"

Will rainbows translate into more iPhone sales? 

On Sunday, UBS analyst David Vogt shared new survey data with clients based on responses from 7,500 smartphone users across the U.S., U.K., China, Germany, and Japan. The survey data painted a bleak picture of iPhone demand.

Vogt noted that Apple's new GenAI suite, branded as Apple Intelligence, has failed to spark any meaningful upgrade cycle outside China.