As we've previously noted, the shift toward "better-for-you" consumption is well underway, whether fueled by the "Make America Healthy Again" (MAHA) movement or the increasing adoption of miracle weight-loss drugs suppressing appetites. Either way, the inflection point for U.S. restaurants has arrived.

Redburn Atlantic analyst Edward Lewis became the first in recent memory to downgrade McDonald's, cutting the stock from "Buy" to "Sell" on the premise that GLP-1 weight-loss drugs will suppress consumer appetites.

Lewis now stands alone among the 41 analysts tracked by Bloomberg with a bearish stance on McDonald's. He set a Street-low price target of $260, well below the $332 average and the stock's most recent close of $304.78.

Key reasons for the downgrade:

Additional concerns:

Also noted: 

Separately, last month, we reported that Goldman analysts Leah Jordan and Eli Thompson informed clients that early indications suggest consumers are shifting and seeking "better-for-you options" at the supermarket.

"Softer snacking demand with outperformance in better-for-you options," Jordan said. 

On Monday, Jordan downgraded General Mills and Conagra Brands due to several headwinds, "including increasing cost pressures (raw materials, tariffs, A&P investments) along with tepid volume demand amid ongoing consumption shifts toward fresh and increasing competition from private label and smaller brands." 

Let's hope these healthy consumer shifts are here to stay amid a nationwide health crisis.