The National Basketball Association is nearing a massive broadcast deal with NBC, Disney's ESPN, and Amazon that would bring as much as $76 billion in media revenue over 11 years, The Wall Street Journal reported, citing people familiar with the deal talks.  

Negotiations are ongoing, the people said. They provided some color of just how much NBC, ESPN, and Amazon are expected to fork over annually for NBA broadcast rights for games: 

The deals would take effect after the 2024-25 season. This comes as new ratings data from Nielsen show a decline in postseason viewership.

Here's more from sports blog Sportico:

According to Nielsen live-plus-same-day data, the opening salvo of the NBA postseason averaged 3.52 million viewers across ABC, ESPN and TNT/truTV, which marks a 9% decline compared to the year-ago 3.86 million.

Each of the league's 30 teams plays 82 games in the regular season that are mostly meaningless. Most anyone who watches tunes in for the postseason playoffs.

Additional Nielsen data via WSJ shows the NBA has more games than the NFL but draws much lower ratings. 

Could this be the peak media deal for the NBA?