Cord-cutting — the consumer shift away from traditional cable and satellite TV toward streaming platforms — has been underway for over 15 years and continues to accelerate.

A new report from UBS confirms that streaming has officially surpassed traditional TV in terms of consumption. The era of streaming dominance has arrived ahead of the 2030s. 

Video streaming services like Amazon Prime, Netflix, Disney+, and others offer consumers a massive array of programming choices at competitive subscription rates compared to the large bundles provided by traditional cable providers. 

Analysts, led by John Hodulik, told clients Monday that traditional TV viewership continues to decline, actually in their words "worsened" in the second quarter:

"Streaming surpasses traditional TV in May," Hodulik told clients. 

Boomers dominate traditional TV consumption. 

What TV consumption used to be like... 

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