Trans activist Dylan Mulvaney has scored another paycheck - this time with Maybelline cosmetics.

And just like the backlash over his ill-fated Bud Light ad, Mulvaney - a biological male whose ditzy female persona is deeply offensive to women - the Maybelline sponsorship has prompted a similar response.

"Is it really necessary to constantly reduce women to cultural stereotypes and caricatures? Please do better…" wrote one commenter on Mulvaney's Instagram feed.

"Womanhood is not a costume you can put on," wrote another.

And before anyone goes to their default comment calling anyone who disagrees with them “transphobic”- I’m not afraid of Dylan. I don’t hate Dylan. Dylan seems like a bubbly and sweet person. But Dylan is not a woman, and dressing up in pink clothes and acting like an offensive stereotype caricature of a woman doesn’t make him one. I hope he gets the help he needs. Having the world support his delusions and cater to them isn’t doing him any good. This is a mental health crisis, not a showing of “bravery”. -via Instagram

The comments continued on Twitter;

More via MarketWatch:

Adding to the ongoing issues: Two Bud Light marketing executives are now on company leave, according to news reports.

MarketWatch reached out to representatives for L’Oréal OR , the parent company of Maybelline, and Anheuser-Busch BUD , the parent company of Bud Light, for comment, but didn’t receive an immediate response.

Earlier this month, an Anheuser-Busch spokesperson told MarketWatch that the company “works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.”

Sorry feminists, you had a good run.