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Sep 5, 2025  |  
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NextImg:American Eagle Shares Erupt As Sydney Sweeney's "Great Jeans" Fuels Sales 

American Eagle shares surged in premarket trading in New York after the clothing retailer reported second-quarter revenue that exceeded Wall Street consensus estimates, as tracked by Bloomberg. The stronger-than-expected results were primarily driven by buzz around the "Sydney Sweeney has great jeans" ad campaign launched in July.

"The fall season is off to a positive start. Fueled by stronger product offerings and the success of recent marketing campaigns with Sydney Sweeney and Travis Kelce," AE CEO Jay Schottenstein wrote in a statement to investors. 

AE reported same-store sales down 1% in the second quarter that ended August 2, exceeding the average analyst estimate. Revenue also outpaced expectations. 

Here's a breakdown of second-quarter results:

Total Revs 2Q

The third quarter forecast also topped consensus estimates:

Shares of American Eagle rose more than 24% in premarket. 

Here's what Wall Street analysts are saying (courtesy of Bloomberg):  

Bloomberg Intelligence

  • Analyst Mary Ross Gilbert says American Eagle is poised to exceed low-single-digit comparable-sales growth in 3Q, with performance likely aided by its viral Sydney Sweeney campaign and Travis Kelce collaboration

  • "Operating income guidance, which is above consensus, also has upside amid more full-price selling"

Morgan Stanley (equal-weight, PT $10)

  • Analyst Alex Straton says the company "seems to have mostly corrected 1Q25 product mis-execution quickly"

  • "Higher campaign-related SG&A (selling, general, and administrative ) spend has not come with as much potential profitability degradation as we cautioned"

Jefferies (hold, PT $11)

  • Analyst Corey Tarlowe says AEO provided 3Q and FY guidance that exceeds the Street's expectations for comp sales and operating income

  • "Overall, we are encouraged by the results and 2H guidance" 

Vital Knowledge

  • AEO reported big upside on EPS, with the beat driven by higher GMs, cost controls, and better sales (comps were -1% vs. the Street -2.6%, w/particularly robust performance at Aerie, which posted comps +3% vs. the Street -1.8% while the AE brand fell a bit short with comps -3%)," writes analyst Adam Crisafulli

  • Says that while the FQ2 results are very strong, the shortfall in AE comps and the inline F25 guide could temper investor enthusiasm

Corporate America, take note:

. . .