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Jun 6, 2025  |  
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Emma Ayers


NextImg:TikTok kills #SkinnyTok in crackdown on extreme diet content

TikTok has blocked search results for #SkinnyTok, a hashtag tied to extreme dieting trends that critics say promote eating disorders and glorify thinness at any cost.

The platform confirmed last week it scrubbed the tag, saying it had “become linked to unhealthy weight loss content.” Users who search it now get rerouted to mental health resources — a move welcomed by some, but dismissed by others as digital whack-a-mole.

French Digital Minister Clara Chappaz, who led the charge to get the hashtag pulled, called the videos “revolting and absolutely unacceptable” in a public statement earlier this year.



The French bureaucrat has reportedly worked with EU regulators since April, pressuring platforms to take stronger action against content that can “shatter lives.”

Supporters of the scrubbing say the tag fueled a dangerous feedback loop.

The National Alliance for Eating Disorders told the BBC that #SkinnyTok’s half-million posts often masked disordered eating behind “what I eat in a day” routines and low-calorie recipes, all while “glorifying thinness and vilifying weight gain.”

• Emma Ayers can be reached at eayers@washingtontimes.com.