Anti-Trump Republicans have erected billboards in battleground states highlighting voters who backed former President Donald Trump in prior elections but can’t stomach doing it again following his conviction.

Republican Voters Against Trump announced Tuesday the beginning of a “six-figure” campaign in Arizona, Michigan, Pennsylvania and Wisconsin featuring four voters saying: “I am a former Trump voter. I won’t vote for a convicted felon.”

The effort is part of a broader $50 million national push to “re-create the anti-Trump coalition that won last time.”

“It’s official: Donald Trump is a convicted felon,” said Gunner Ramer, political director of Republican Voters Against Trump. “This development will certainly remind the crucial segment of swing voters of everything they despise about Trump: his lawlessness, his disgusting behavior toward women and his unfitness for office.”

A Manhattan jury last week found former Mr. Trump guilty on all 34 counts in his hush money trial, making him the first former president convicted of a crime.

The political fallout is still taking shape.

Several polls showed most Americans agreed with the verdict, but the responses fell largely along partisan lines.

An ABC News/Ipsos poll found that 55% of Republican voters said the verdict wouldn’t influence their vote, 34% said it hardened their support for Trump and 11% said it makes them less likely to support him.

Independents were more swayed, with 36% saying it made them less likely to support Mr. Trump compared with 16% who said it made them likelier to back him. The remainder said the verdict made no impact on their ballot.

Republicans, meanwhile, are projecting confidence in Mr. Trump’s ability to defeat President Biden in the wake of the trial, saying voters are disgusted with the 81-year-old Democrat and what they see as the weaponization of the federal government.

• Seth McLaughlin can be reached at smclaughlin@washingtontimes.com.