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Brad Matthews


NextImg:Netflix executive expresses interest in streaming Sunday afternoon games

Coming off Netflix’s Christmas Day NFL doubleheader this past season, an executive at the streaming giant ]expressed interest in expanding its NFL offerings.

Chief Content Officer Bela Bajaria appeared on “The Town” podcast Friday and, when prompted, said the platform might be open to streaming games each week in future NFL seasons.

Host Matthew Belloni asked Ms. Bajaria whether Netflix would air a regular Sunday game within five years. She demurred at first, citing existing rights deals, but Mr. Belloni pointed out that the contracts have opt-outs within the hypothetical five-year span.



The current NFL broadcasting arrangements, which include those shorter-term options, run through 2033, according to NBC Sports’ Pro Football Talk.

“If the answer is yes, then I definitely want the Sunday night — the Sunday games,” Ms. Bajaria said, clarifying that she meant a Sunday afternoon game when asked by Mr. Belloni.

She did not specify whether she meant the 1 p.m. slate, which splits a larger number of games between various local CBS and Fox stations, or the 4 p.m. slate, which generally consists of games kicking off in the west and the nationally broadcast doubleheader games.

The Netflix doubleheader on Christmas, which involved the Kansas City Chiefs beating the Pittsburgh Steelers on the road followed by the Baltimore Ravens beating the Houston Texans on the road, netted the platform nearly 65 million U.S. viewers, it said in a Dec. 26 release.

Previously, however, company bigwigs acknowledged the difficulties of doing national sports broadcasts for a whole season versus a once-a-season event like the Christmas doubleheader.

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“We are constantly trying to broaden our programming, and live events is one of those things and sports is part of those live events … it doesn’t really change the underlying economics of full-season Big League sports being extremely challenging,” Netflix CEO Ted Sarandos said last month on the company’s earnings call for the fourth quarter of fiscal 2024.

Mr. Sarandos added, however, that, if Netflix and the NFL could make the economics work, the network would be interested.

• Brad Matthews can be reached at bmatthews@washingtontimes.com.