Goldfish crackers are temporarily rebranded as Chilean Sea Bass to reach adult consumers who might otherwise think the snack is just for kids.

Limited-edition bags of the crackers that have the new packaging are being sold online until next Wednesday. The bags have taglines including “adult-sounding name, same Goldfish taste” and “Chilean Sea Bass are just like regular Goldfish. Except they’re called Chilean Sea Bass, which is more sophisticated.”

Goldfish is a brand under Pepperidge Farms, which is owned by Campbell Soup Co.

Goldfish Vice President Danielle Brown told CNN, “We know Goldfish are a lunchbox icon, but the truth is, they’re loved by snackers of all ages. So, as a playful reminder, we went ahead and gave our iconic cheddar cracker a new, fun, grown-up name.”

The repackaged snacks will be sold only online, with bags in stores still bearing the Goldfish name. Chilean Sea Bass bags sold out Wednesday, and two-packs for $7.38 will be available again at 9 a.m. Eastern time Thursday.

Campbell’s executives have projected that Goldfish will be the company’s top product, as opposed to soup, by 2027.

The popularity of snacks prompted the firm to announce its own name change to The Campbell’s Company last month, though the new moniker will become official only if shareholders approve it at a meeting next month.

The actual Chilean sea bass also earned its popularity through a name change. Its first name, given to it by biologists, was the Patagonian toothfish. A fish vendor named Lee Lantz invented the Chilean name in 1977, even though the fish is not a type of bass, according to The Wall Street Journal.

• Brad Matthews can be reached at bmatthews@washingtontimes.com.