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Jun 3, 2025  |  
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Valerie Richardson


NextImg:DeSantis’ team mocks Bud Light with ‘Real Men of Women’s Sports’ ad

Florida Gov. Ron DeSantis’ political team unleashed an ad dinging both Bud Light and female-identifying men in women’s athletics with a send-up of the classic “Real Men of Genius” beer commercials.

The title? “Real Men of Women’s Sports.”

The 30-second spot features video of male-to-female transgender athletes, including NCAA women’s swimming champion Lia Thomas, former Connecticut high school track star Terry Miller, New Zealand weightlifter Laurel Hubbard, and MMA fighter Alana McLaughlin.

“Today we recognize the men who’ve hacked the system,” says the narrator as a background singer warbles “hacked the system.”

“Once mediocre in the men’s division, now cream of the crop in the women’s,” the narrator continues. “You couldn’t cut it with the boys, so you pushed women off the podium. Because without you, sports would be fair. Without you, women’s sports would be for, well, women.”

The ad parody released Monday comes with Anheuser-Busch facing a national backlash for honoring transgender influencer Dylan Mulvaney on a Bud Light can for marking 365 days of “girlhood.”

The “Real Men of Genius” television and radio ad campaign plugging Bud Light ran from 1998 to 2001.