Transgender influencer Dylan Mulvaney has become the central figure in the nation's culture war since going viral for landing massive brand deals.
Those partnerships have boosted both the transgender activist's following and bank account, with the 26-year-old amassing a reported net worth of $1.5 million.
MEET DYLAN MULVANEY, THE MAN WHO BECAME A MILLIONAIRE BY IDENTIFYING AS A WOMAN
The former musical theater student has taken on the role of brand ambassador for major brands including Charlotte Tilbury, MAC Cosmetics, Mugler, and Kate Spade, but on April 1, the face of Mulvaney, arguably the most famous transgender figure on the planet, appeared on a can of Bud Light.
Dressed like Audrey Hepburn from the film Breakfast at Tiffany's, wearing a black dress, black gloves, hair in an updo, and a necklace, Mulvaney posted a promotion video with five Bud Light cans.
Less than a week later, the San Diego native made public a partnership with Nike in an Instagram post that saw the content creator modeling leggings and a sports bra.
Conservatives have not taken Mulvaney's partnerships with major brands well, and many on the Right have launched social media crusades against brands such as Anheuser-Busch, demanding boycotts.
While not all the attention Mulvaney's posts attract is positive, the money they are reported to bring in appears to be more than generous.
Mulvaney has grown a following of 10.8 million TikTok followers and 1.7 million Instagram followers, and each sponsored post earns the influencer an estimated $50,000 to $80,000, according to a report.
"The last three sponsored posts would be estimated at around $150,000," said Gareth Boyd, marketing and public relations director at Forte Analytical. "There may be a 'kicker' agreement in the campaign, and if it goes well/viral, there will be a clause for additional bonus funds."
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Brands like Nike and Bud Light would typically pay a premium for the exposure and public relations provided by Mulvaney, according to Boyd.
There is usually "some sort of lump sum or sign-on fee" with major brands, he said.