Gov. Ron DeSantis (R-FL) trolled Anheuser-Busch on Monday, releasing a parody of the brand's iconic "Real Men of Genius" commercials.
The move comes in the wake of the fallout Anheuser-Busch has endured following Bud Light's partnership with transgender influencer Dylan Mulvaney.
MEET DYLAN MULVANEY, THE MAN WHO BECAME A MILLIONAIRE BY IDENTIFYING AS A WOMAN
Taking the tone of the "Real Men of Genius" radio advertisements, which were released in the late 1990s, the parody from Team DeSantis pushes "Freedom Heavy" and highlights the "real men of women’s sports."
In Florida, girls play girls’ sports and boys play boys’ sports.
— DeSantis War Room ???? (@DeSantisWarRoom) April 18, 2023
That’s why we are replacing Bud Light with FREEDOM HEAVY ???????? … made 100% woke-free. pic.twitter.com/UD39AQnAui
As transgender athletes, including Lia Thomas and CeCe Telfer, appear in the ad dominating their biologically female opposition, a narrator is heard celebrating their achievement of cheating the system.
"Today, we recognize the men who've hacked the system," the narrator says.
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"Once mediocre in the men’s division, now cream of the crop in the women’s," the narrator adds. "You couldn’t cut it with the boys, so you pushed women off the podium. Because without you, sports would be fair. Without you, women's sports would be for, well, women."
The parody ends with a push for DeSantis's Freedom Heavy collection, featuring hats, shirts, koozies, and beer glasses.